Custom AI Agents: Built for Your Ads and Lead Data

Most people searching “custom AI agent” have a specific problem in mind — they want to query their ad data without logging into three dashboards, or they want automated reports that don’t require pulling numbers manually every Monday. The problem is real. But “custom AI agent” as a category is so broad that half the developers who’ll take your money have no idea what you actually need.

Here’s where I’m different: I have a lane, and I’ll tell you exactly what it is.

My Lane: Ads, Leads, KPIs, Marketing Data

I build custom AI agents for one domain — ad tech. If your request touches Google Ads, Meta, lead data, CRM integrations, marketing KPIs, or campaign reporting, I can almost certainly build it. I’ve managed $11M+ in ad spend across 200+ accounts over 8+ years. I don’t just know the data — I know what actually matters in it and what questions a business owner or media buyer is going to want to ask.

That context is what you don’t get from a general-purpose dev shop.

What I Don’t Build — And Why Saying So Is the Point

I won’t build you a customer-service chatbot. That’s not what I do. My background is ads management, not customer support automation, and a build from someone outside that domain is going to show it. If that’s what you need, find someone whose whole practice is customer service AI.

I’m also not going to build you a general coding bot or a dark-factory development automation tool. I’m not a senior software architect. That’s a different discipline, and you’d be paying me to figure something out rather than to deliver something I’ve already built versions of. That’s not a good deal for you.

This sounds like a limitation. It is one — but it’s also how you know I’m not just telling you yes to close a deal. An AI automation agency that tells you what it won’t build is one you can trust about what it will.

Inside the lane, though, the range is real.

Four Builds That Are Running Right Now

Cross-account ads Slack bot. Built for a client running two Google Ads accounts and one Meta account. From Slack, they can now query all three in plain English — CPL trends, keyword performance, spend pacing, whatever they want to know. No logging in anywhere. No exports. Just a question and an answer.

AI reporting harness for agencies. Loaded with your voice. You drop in the client data, you get a report out the other side that sounds like you wrote it — because it’s been built to write like you. Chat back and forth to revise sections. Cuts report time from hours to almost nothing.

Monday reporting bot. Reads the account data itself, writes the weekly email, sends it to the client every Monday. Which keywords are working, what the trends look like, where spend shifted. It runs. Nobody has to touch it.

Proprietary account-scoring system. Reads account data, scores campaigns and keywords, surfaces which ones in a portfolio need attention. This is the tool that lets a media buyer manage significantly more accounts — it replaces the daily manual “what’s on fire” check with a ranked list of where to spend your time.

These aren’t case studies. They’re live. And the range they cover — Slack bots, automated emails, internal scoring tools, reporting automation — maps directly to what I can build for you.

Who This Is For

You’re spending $100+/day on ads, probably lead gen. You have enough data coming in that it’s actually a problem to look at it all — not an easy fix, just more dashboards. You want a system that reads the data and tells you what to pay attention to.

You might also be an agency or solo media buyer wanting to automate the repetitive parts of reporting or account monitoring — so you can take on more without burning out.

One thing nearly everyone I talk to has in common: they don’t want AI connected directly to their ad accounts with write access. I build read-only by default. The agent surfaces what’s happening. A person makes the call. That’s not a limitation of the technology — it’s the right guardrail for accounts that have actual budget and actual history. You’ve built something real. An AI agent should help you protect it, not introduce a new way to blow it up.

The Process

Describe what you wish you could automate. Not a formal spec — just explain the problem. What are you doing manually that you hate? What question keeps taking too long to answer? Send it through the AI automation services page or the contact form.

I scope it. I’ll come back with what I can build, what it’ll take, and a flat price. If it’s out of my lane, I’ll tell you that instead — along with whatever I can tell you about who might be the right fit. If it’s in my lane, you’ll have a number before any work starts.

Build. Most builds take 2–4 weeks. You get updates along the way.

Handoff. Before anything goes live, I run it against real data. You get documentation on what it does and how to use it. If it doesn’t work right, we fix it before you’re paying the monthly.

Hosting + support. The tool runs on infrastructure I manage. If something breaks, you email me and it gets handled. When you add a new client or ad account, I update the build.

What It Costs

Build fee: $500–$2,000. A single-account Slack query bot is toward the low end. A multi-account scoring system with custom integrations and automated reporting is toward the high end. I give you a flat number — not a range, not an estimate that grows after kick-off.

Hosting + support retainer: $100–$300/month. This covers the infrastructure plus real email support — adjustments, fixes, adding accounts, making changes when your setup evolves. Not a vague maintenance fee. Actual ongoing work.

No multi-year contracts. No lock-in. If I build it, you understand what it is and where it runs.

The Honest Version of “Custom”

“Custom” in AI development usually means one of two things: a no-code automation duct-taped together from someone who watched a YouTube course, or a $50,000 enterprise build from a firm that wants a long-term retainer. Neither is what this is.

This is a media buyer with a software background who has already built the thing you’re describing in a slightly different form — and can adapt it to your specific accounts, data, and workflow. The custom part is real. The scoping conversation tells you whether your use case fits. If it does, you get something that works. If it doesn’t, you find out before you spend anything.

If you want to understand the broader AI agents for business landscape first, that’s a reasonable place to start. If you already know what you want to solve — the “I wish I could just ask my ad data a question” problem, the “I spend three hours writing this report every week” problem — we can skip straight to scoping it.

Want AI on your ads data — without risking your accounts?

Custom builds from $500. Hosting + support from $100/month. Based in Albuquerque, working with businesses nationwide.

→ Tell me what you want to build