Meta Conversions API Setup Guides

Meta CAPI sends conversion events server-side, bypassing browser limitations. These guides cover the full implementation — from token generation to event deduplication to quality score optimization.

Guides


Need Help With Your Setup?

If you’d rather not DIY this, I set up tracking infrastructure for a living. Get a free tracking audit and I’ll tell you exactly what’s broken and how to fix it.

This is the Meta Conversions API Setup Guides hub page — your starting point for all related guides.