Enter your last 30 days of data to get 3 specific improvements
Four numbers tell you most of what's wrong with an ad account: click-through rate, conversion rate, cost per click, and cost per lead. This tool takes your last 30 days of data — straight out of Google Ads or Meta Ads Manager — and scores each one against the benchmarks I use when I audit accounts. Then it tells you the three things to fix first, in order.
Roughly: CTR under 3% usually means an ad relevance or targeting problem. Conversion rate under 3% is almost always a landing page problem, not an ads problem. CPC over $20 points at keyword and Quality Score issues. And cost per lead over $150 is the symptom the other three cause. Your industry shifts these numbers — but if you're failing two or more, the account is leaking money.
This checker reads your topline numbers. It can't read your search terms report — and that's where most wasted spend actually hides. It also can't tell you whether your conversion tracking is lying to you, which is more common than anyone wants to admit. For that, run the 30-minute account audit yourself, or check whether your account is being maintained the way it should be with the Google Ads SOP.
And if your numbers come back ugly and you'd rather have a human look at the account: I do free Google Ads audits. No deck, no pitch — I open the account, find where the money is going, and tell you.