Conversion Tracking Audit

Your conversion tracking is probably broken. I know this because I’ve audited over 200 accounts, and 80% of them have at least three major tracking issues. Double-counting conversions, missing events, pixels firing multiple times, attribution models that don’t match reality — it’s a mess out there.

The thing is, everything downstream depends on your tracking. Your ROAS calculations, your attribution reports, your budget allocation decisions — all garbage if the foundation is broken. You can optimize campaigns all day, but if you’re measuring the wrong things, you’re just getting really good at failing.

What You Get

Complete Tracking Infrastructure Analysis

• Audit of all pixels and tags (Facebook, Google, TikTok, Pinterest, etc.)
• GTM container review and tag conflict identification
• Server-side tracking validation (if implemented)
• Cross-platform attribution mapping

Detailed Issues Report

• Specific broken tags with screenshots
• Double-counting scenarios and impact quantification
• Missing conversion events and revenue gaps
• Attribution model misalignments between platforms

Prioritized Fix List

• Critical fixes (immediate revenue impact)
• Medium priority improvements
• Long-term optimization recommendations
• Implementation difficulty ratings for each fix

Clean Implementation Guide

• Step-by-step fix instructions
• Code snippets and GTM configurations
• Testing procedures for each change
• Documentation templates for ongoing maintenance

How It Works

Week 1: Deep Audit I get access to your GTM, ad accounts, and analytics. I spend 3-4 hours going through every tag, every conversion event, every attribution touchpoint. I’m looking for the stuff that breaks silently — tags that fire twice, events that don’t match between platforms, revenue numbers that don’t add up.

Week 2: Analysis & Documentation I map out your entire tracking flow, identify the gaps and overlaps, and quantify the business impact. That “small” double-counting issue? It might be inflating your ROAS by 30%. That missing mobile conversion event? Could be why your mobile campaigns look like they suck.

Week 3: Implementation Support We fix the critical stuff first. I either implement the changes myself (if you give me access) or walk your team through each fix. Every change gets tested in preview mode before going live. No breaking your existing setup.

Week 4: Verification & Handoff We verify everything is working correctly across all platforms. I document the new setup and create monitoring procedures so you can catch issues before they become problems.

What It Costs

Standard Audit: $2,500

• Up to 5 ad platforms
• GTM container review
• Issues report + fix list
• 2 weeks implementation support

Enterprise Audit: $4,500

• Unlimited platforms
• Server-side tracking review
• Custom attribution modeling
• 4 weeks implementation support
• Monthly monitoring setup

Most clients see the cost back within 30 days from fixing attribution gaps alone. One client was double-counting 40% of their Facebook conversions — fixing that changed their entire budget allocation strategy.

Timeline: 2-4 weeks depending on complexity. I can usually identify the biggest issues within the first few days if you need quick wins.

Ready to Fix Your Tracking?

I’ve got availability starting next week. The audit process is pretty painless on your end — mostly just getting me access to the right accounts and answering a few questions about your current setup.

Get started with a free tracking assessment — I’ll take a quick look at your setup and tell you if an audit makes sense for your situation.

Most tracking issues compound over time. The longer you wait, the more bad data you’re collecting and the harder it becomes to separate signal from noise.