Google Ads for SaaS / B2B

Most SaaS companies burn through their Google Ads budget chasing bottom-funnel keywords while their actual conversions — demo signups and trial starts — get lost in attribution hell. I see it in about 60% of the B2B accounts I audit: campaigns optimizing for “conversions” that are actually just email signups or whitepaper downloads.

What’s Actually Going Wrong

Your tracking is broken for multi-touch journeys. Google’s default conversion tracking thinks someone who downloads a whitepaper and signs up for a demo 3 weeks later converted twice. Your CPA looks terrible because you’re paying for awareness actions like they’re sales-qualified leads.

You’re bidding on keywords your buyers don’t use. “CRM software” gets 50K searches/month, but enterprise buyers search “Salesforce alternative” or “{competitor} vs {you}”. Meanwhile, you’re fighting for generic terms against companies selling $29/month tools when your ACV is $50K.

LinkedIn should be eating most of your budget, not Google. For enterprise B2B, LinkedIn’s targeting actually works. Job titles, company size, and seniority filters beat Google’s “in-market for business software” any day. Yet you’re splitting budget 50/50 because that’s what the last agency recommended.

Your attribution window doesn’t match your sales cycle. Software deals take 90+ days, but you’re measuring conversions on a 30-day window. Half your actual pipeline influence is invisible to Google’s algorithm, so it’s optimizing for quick-converting SMB accounts instead of the enterprise deals that actually matter.

What I Do Differently

I start with tracking infrastructure, not campaigns. Most agencies launch ads first and fix tracking later. I do the opposite — build proper conversion tracking for your entire funnel, set up enhanced conversions to capture your longest sales cycles, and implement automated monitoring so we know immediately when something breaks.

I optimize for revenue events, not vanity metrics. Demo signups that convert to paid customers get higher conversion values than ones that don’t. Trial-to-paid rates feed back into bid optimization. Your Google Ads account learns the difference between a tire-kicker and a qualified prospect.

Everything runs on software, not manual checks. I’ve built monitoring systems that alert me within 15 minutes if tracking drops, if CPA spikes above threshold, or if your competitor launches a new campaign targeting your brand terms. No more finding out about problems in next month’s report.

What’s Included

• Complete tracking infrastructure setup — GTM container with proper B2B event tracking, enhanced conversions for offline sales data, and cross-domain tracking for your entire funnel
• Campaign architecture and launch — Search campaigns for high-intent terms, competitor campaigns, and retargeting campaigns for trial users who haven’t converted
• Conversion value optimization — Dynamic conversion values based on actual customer LTV, with revenue data feeding back to Google’s algorithm
• Automated monitoring and alerting — Real-time tracking health monitoring, CPA threshold alerts, and competitor activity notifications
• Monthly performance analysis — Pipeline influence reporting, keyword performance by deal size, and attribution analysis across your entire sales cycle

Pricing

$800 setup + $200/month ongoing management.

The setup includes complete tracking infrastructure, campaign architecture, and 30 days of optimization. Monthly management covers bid optimization, budget reallocation, competitive monitoring, and performance reporting.

No contracts. No percentage of spend fees. No hidden costs.

How It Works

Week 1: Infrastructure Audit — I analyze your current tracking setup, identify gaps in your conversion funnel, and map out your customer journey from first click to closed deal. You’ll get a detailed breakdown of what’s broken and what we need to build.

Weeks 2-3: Build & Launch — Complete tracking infrastructure deployment, campaign creation with proper targeting and bid strategies, and soft launch with conservative budgets while we validate everything is working correctly.

Week 4+: Monitor & Optimize — Daily bid and budget optimization based on performance data, weekly competitive analysis, and monthly deep-dive reports showing pipeline influence and revenue attribution.

Ready to stop wasting your Google Ads budget on unqualified traffic? Get a free audit — I’ll show you exactly what’s broken and how much revenue you’re leaving on the table.