Google Ads for Roofing

Your Google Ads are showing clicks but no phone calls, or worse — you’re getting calls but they’re all tire kickers asking for quotes on $2K shingle repairs instead of the $15K+ full replacements that actually move the needle. I see this exact setup in about 60% of roofing contractor accounts I audit.

What’s Actually Going Wrong

Your tracking is broken and you don’t know which campaigns drive actual revenue. Most roofing contractors are running ads without proper call tracking or conversion setup. You’re optimizing for clicks instead of completed jobs, which means Google’s algorithm has no idea what a good lead looks like for your business.

You’re competing on the wrong keywords and burning through budget on storm chasers. Generic terms like “roof repair” attract every price shopper in a 50-mile radius. Meanwhile, you’re not showing up for the high-intent searches from homeowners with actual replacement budgets who are ready to move forward.

Your Local Service Ads and Google Ads are cannibalizing each other. LSAs eat up the emergency repair traffic while your Google Ads fight for the same eyeballs. Without proper negative keyword coordination and bid adjustments, you’re essentially bidding against yourself and inflating your own costs.

You have no way to separate storm-season performance from baseline demand. After a hail event, your cost-per-lead might jump 300% as every contractor in three states starts running ads. But your current setup can’t tell the difference between seasonal spikes and actual performance problems, so you make budget decisions based on garbage data.

What I Do Differently

I build the tracking infrastructure before touching a single campaign. Every phone call gets tracked to its source campaign and keyword. Form fills connect to actual jobs closed. Revenue attribution flows back to Google so their algorithm optimizes for your real business outcomes, not vanity metrics.

I target based on replacement intent, not repair volume. This means bidding up on terms that indicate full roof replacement jobs (“metal roofing cost”, “roof replacement near me”) and using negative keywords to filter out the repair traffic that clogs up your pipeline with low-value leads.

I coordinate your entire Google presence. LSAs handle the emergency repair traffic at lower cost. Google Ads focus on the planned replacement jobs. Remarketing campaigns capture the long sales cycles typical in roofing where homeowners research for 6+ months before deciding.

I monitor performance with software, not spreadsheets. Automated alerts catch issues before they burn budget. Bid adjustments happen based on actual conversion data, not guesswork. When storm season hits, the system adapts automatically instead of you scrambling to figure out what’s working.

What’s Included

• Complete tracking infrastructure setup — GTM container with proper call tracking, form tracking, and Enhanced Conversions for accurate attribution • Campaign architecture built for roofing — Separate campaigns for emergency vs. planned work, with proper keyword targeting and negative keyword coordination • Local Service Ads optimization — Profile setup, review management integration, and bid coordination with Google Ads campaigns • Automated monitoring and alerting — Real-time notifications when campaigns stop converting or costs spike beyond acceptable ranges • Monthly performance reports — Revenue attribution, lead quality analysis, and recommendations for the following month’s budget allocation • Ongoing optimization — Bid adjustments, keyword expansion, ad copy testing, and budget reallocation based on conversion data

Pricing

$800 setup covers the tracking infrastructure build, campaign setup, and LSA profile optimization.

$200/month covers ongoing management, monitoring, optimization, and monthly reporting.

No long-term contracts. No percentage of ad spend fees. If your campaigns aren’t driving qualified leads within 60 days, we’ll fix what’s broken or you can walk away.

How It Works

Audit (Week 1) — I analyze your current Google Ads account, LSA profile, website tracking, and competitor landscape. You get a detailed breakdown of what’s broken and what’s working in your current setup.

Build (Weeks 2-3) — Complete tracking infrastructure deployment, campaign restructuring, and LSA profile optimization. Everything gets tested and verified before going live with your budget.

Monitor (Ongoing) — Automated systems track performance and make bid adjustments. Monthly reports show exactly which campaigns are driving revenue, with recommendations for the next month’s focus areas.

Ready to stop guessing which ads actually drive roofing jobs? Get a free account audit and I’ll show you exactly what’s broken in your current setup and how to fix it.