Google Ads for Real Estate

Your real estate ads are generating clicks, but you can’t tell which keywords drove actual showings, which campaigns produced closings, or if that $3,000 monthly spend is actually worth it. Most real estate Google Ads accounts I audit are burning 40-60% of their budget on the wrong searches because the tracking is completely broken.

What’s Actually Going Wrong

Your conversion tracking only counts form fills, not actual sales. I see this in 80% of real estate accounts — you’re optimizing for lead form completions that might convert at 2-3%, instead of tracking which leads actually toured properties and closed. Google’s algorithm is optimizing for junk leads because that’s all it can see.

You’re bidding on searchers who aren’t ready to buy or sell. Without proper audience exclusions and intent-based keyword strategies, you’re competing with Zillow and Realtor.com for “homes for sale” searches from people just browsing. Meanwhile, high-intent searches like “sell house fast [city]” or “[neighborhood] real estate agent” are going to competitors.

Your location targeting is bleeding budget to irrelevant areas. I regularly find accounts targeting entire metro areas when the agent only works specific zip codes, or campaigns targeting people “interested in” a location instead of people actually located there. You’re paying for clicks from people 50 miles outside your service area.

Your landing pages don’t match search intent, and Google knows it. Sending all traffic to your homepage kills your Quality Score. People searching “3 bedroom homes in [neighborhood]” need to land on actual listings or neighborhood-specific pages, not your generic “About Me” page.

What I Do Differently

I build Google Ads accounts from the tracking infrastructure up, not campaigns down. Most agencies start with keywords and hope the attribution figures itself out later. I start by implementing proper conversion tracking that follows leads through your CRM to actual closings, then build campaigns around what Google’s algorithm can actually optimize for.

My accounts run on automated monitoring systems that catch tracking breaks, budget overspend, and performance drops within hours — not weeks. When your enhanced conversions stop firing (happens monthly in real estate accounts), you get an alert immediately instead of finding out at the end of the month when your cost per lead doubled.

I don’t manage 47 real estate accounts. I work with a small number of agents and teams where I can actually track performance to closed deals, not just lead forms. Your account gets daily optimization, not monthly check-ins.

What’s Included

• Complete tracking infrastructure — GTM setup, enhanced conversions, CRM integration, and lead-to-closing attribution tracking • Campaign build and optimization — Location-specific campaigns, intent-based keyword strategies, and landing page optimization recommendations
• Automated performance monitoring — Real-time alerts for tracking issues, budget overspend, and performance drops • Monthly performance reporting — Lead quality analysis, keyword performance by lead source, and ROI tracking by campaign • Ongoing optimization — Daily bid adjustments, negative keyword management, and audience refinement based on lead quality data

Pricing

$800 setup fee + $200/month ongoing management.

The setup includes full tracking implementation, campaign build, and the first month of optimization. Ongoing management covers daily monitoring, bid optimization, reporting, and performance alerts. No long-term contracts — cancel anytime after the first 3 months.

How It Works

Week 1: Audit & Infrastructure I audit your current setup and implement proper conversion tracking that connects Google Ads clicks to your CRM leads and actual closings. This includes enhanced conversions setup and CRM integration.

Week 2-3: Campaign Build I build location-specific campaigns targeting high-intent keywords in your service areas, create ad copy that matches search intent, and set up audience targeting that excludes browsers and focuses on active buyers/sellers.

Week 4+: Monitor & Optimize Daily bid optimization based on lead quality data, automated monitoring for tracking issues, and monthly performance analysis to identify which keywords and campaigns are driving actual business.

Ready to stop wasting ad spend on low-intent traffic? Get a free account audit — I’ll show you exactly where your current setup is bleeding money and what it would look like fixed.