Google Ads for E-commerce

Most E-commerce stores are losing 20-40% of their Google Ads conversions to broken tracking, and another 20% to Shopping campaigns that don’t know which products actually make money. I’ve audited 200+ E-commerce accounts, and the tracking setup is always the first problem to fix.

What’s Actually Going Wrong

Your conversion tracking is missing revenue data. Standard Google Ads conversion tracking only tells you someone bought something — not what they bought or how much they spent. Without transaction data, you’re optimizing for any purchase instead of profitable purchases.

Shopping campaigns are burning budget on low-margin products. Google’s Smart Shopping and Performance Max campaigns will happily spend your entire budget driving sales of $5 items with $2 margins while ignoring your high-value products. Without proper profit margins in your feed, the algorithm optimizes for volume, not profit.

Cart abandonment traffic isn’t being recaptured. 70% of E-commerce visitors add items to cart but don’t purchase. Most stores either don’t track cart additions properly or don’t have dynamic remarketing set up to show visitors exactly what they left behind.

Attribution is backwards. Most E-commerce stores give 100% credit to the last click, which means your prospecting campaigns (Search, Shopping, YouTube) get no credit for sales that close through branded search or email. You’re underfunding the campaigns that actually drive new customers.

What I Do Differently

Tracking infrastructure comes first. Before I touch a single campaign, I implement complete revenue tracking with Enhanced Conversions, proper cart abandonment tracking, and dynamic remarketing audiences. Most agencies start with campaigns and bolt on tracking later — which is why 60% of E-commerce accounts I audit are missing conversion data.

Profit-driven campaign optimization. I pull your actual cost of goods sold (COGS) and margins into Google Ads as offline conversions, so the algorithm optimizes for profit instead of revenue. A $100 sale with $90 COGS gets weighted differently than a $100 sale with $30 COGS.

Automated monitoring with software, not spreadsheets. I’ve built monitoring systems that alert me within 2 hours if your conversion tracking breaks, if ROAS drops below target, or if a Shopping campaign starts overspending on unprofitable products. Most agencies check your account once a week and miss issues for days.

What’s Included

Pricing

$800 setup + $200/month

The setup fee covers complete tracking infrastructure implementation and initial campaign build. Monthly management includes bid optimization, budget reallocation, negative keyword management, and performance monitoring.

No contracts. Cancel anytime. Most E-commerce clients see 15-30% improvement in profit margins within 60 days just from proper tracking and profit-based bidding.

How It Works

1. Audit (Week 1): I analyze your current tracking setup, identify revenue leaks, and map out your customer journey from ad click to purchase. You’ll get a detailed report showing exactly how much revenue you’re losing to tracking issues.

2. Build (Weeks 2-3): I implement complete tracking infrastructure, set up profit-optimized campaigns, and configure automated monitoring systems. Everything gets tested with real transactions before going live.

3. Monitor (Ongoing): I optimize bids daily based on actual profit margins, reallocate budget to top-performing products, and scale winning campaigns. You get monthly reports showing ROAS improvement and profit contribution by campaign.

Ready to stop losing money to broken tracking and unprofitable campaigns? Get a free account audit — I’ll show you exactly where your revenue is leaking and how much profit you’re leaving on the table.